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About Our Company
We are Inspired by Revenue Execution across B2B Ecosystems
SaaSPartners has over 5 Decades of executing in B2B Ecosystems to drive revenue via direct, partner and Co-Sell motions. Our Founding Principal is a SaaS Pioneer, helping transform an Enterprise Software company in 2004 to a successful SaaS ISV in the Salesforce ecosystem. Our principals have led GTM teams at some of the fast-growing B2B APP providers, and learned to leverage the GTM partnerships with leading B2B ISV Ecosystems, including: Salesforce, Microsoft, Adobe, Autodesk, Workday, Zendesk, DocuSign, and others.
SaaSPartners has proven experience across GTM motions, partnership categories and revenue models. We have executed GTM strategies across SMB to Global Enterprises and, from Horizontal markets to industry focused markets.
Successful B2B Ecosystem GTM requires, creative, cooperative, flexible approaches in support of Co-Sell motions. Our “Execute to Inform Strategy” has helped generate and grow $10’s of Millions of $$$ of revenue across 100+ Ecosystem related partnerships.
Meet Our
Extended Team
Peter Molnar
Founding Principal at SaaSPartners – SaaS Pioneer – Global Field Execution
- 30 Years of leading GTM Strategies & Execution across several B2B Ecosystems including: Salesforce, Adobe, Microsoft, Workday, Zendesk
- and ISV’s and SI’s supporting those ecosystems
- Deep & Wide experience executing GTM plans to create revenue from SMB’s to Global Enterprises and from Horizontal to Industry focused markets
- Originated Strategy & GTM with dozens of partners for the Adobe Document Cloud (GTM & Embedded/OEM)
- Proven Success Creating Revenue via Engagement at the C-Level
Sara Rohfling
Principal at SaaSPartners – Marketing Strategy and Execution
- Sara Rohlfing and team bring 25+ years of experience, guiding marketing that drives growth, differentiation from Seed Stage to Fortune 500
- She is considered a B2B marketing expert from her success and innovative approaches in customer advocacy, demand generation, account-based marketing, strategic events, sales development and marketing communications
- Proven ability to lead cross functional groups to execute GTM activities with Partners
- 10 Years Experience in the Salesforce ecosystem
Charles
Founding Principal SaaSPartners – Sales & BD Pioneer
- 30 Years of Executing Sales & Partnerships with
- several leading ecosystems, including:
- Salesforce, Adobe, Microsoft, Workday, Zendesk
- and ISV’s and SI’s supporting those ecosystems
- Deep & Wide experience executing GTM plans to create revenue from SMB’s to Global Enterprises and from Horizontal to Industry focused markets
- Originated Strategy & GTM with dozens of partners for the Adobe Document Cloud (GTM & Embedded/OEM)
- Proven Success Creating Revenue via Engagement at the C-Level
Sara Rohfling
Principal at SaaSPartners – Marketing Strategy and Execution
- Sara Rohlfing and team bring 25+ years of experience, guiding marketing that drives growth, differentiation from Seed Stage to Fortune 500
- She is considered a B2B marketing expert from her success and innovative approaches in customer advocacy, demand generation, account-based marketing, strategic events, sales development and marketing communications
- Proven ability to lead cross functional groups to execute GTM activities with Partners
- 10 Years Experience in the Salesforce ecosystem
Charles
Founding Principal SaaSPartners – Sales & BD Pioneer
- 30 Years of Executing Sales & Partnerships with
- several leading ecosystems, including:
- Salesforce, Adobe, Microsoft, Workday, Zendesk
- and ISV’s and SI’s supporting those ecosystems
- Deep & Wide experience executing GTM plans to create revenue from SMB’s to Global Enterprises and from Horizontal to Industry focused markets
- Originated Strategy & GTM with dozens of partners for the Adobe Document Cloud (GTM & Embedded/OEM)
- Proven Success Creating Revenue via Engagement at the C-Level
Leverage The Power of our
Ecosystem
We are making every business grow!
Testimonials
MaestroQA was in need of BD & Alliance help in 2021, we connected with
SaaSPartners to help us accelerate our CoSelling with partners. They quickly
engaged partner constituencies across both the Zendesk and Salesforce
ecosystems. SaaSPartners immediately began executing and collaborating to
build pipeline with our key partners. SaaSPartners helped us elevate our
partnership to a more strategic level with a major player in the CRM, which
quickly helped us Identify & Close two 6 Figure CoSell opportunities.
Ultimately, they helped us recruit a VP of Alliances Leader, while continuing
to contribute to help with our CoSell motions at the field level.
Vasu Prathapati
CEO & Founder
Sift engaged with SaaSPartners to help define and execute our partner
strategy. SaaSPartners started working immediately, helping Sift accelerate
our relationship with the Microsoft for Startups organization. As a result, we
received Azure Platform Credits, became a managed partner, quickly
attained IP CoSell status and ultimately were promoted to the Pegasus
Program within the Microsoft for Startups organization. In Microsoft’s 2023,
year we were highlighted in Satya Nadella’s presentation at Microsoft Build
and Microsoft Inspire. Without the help of Peter and his team, we would not
have accomplished so much traction in the Microsoft for Startups Program; a
program we highly recommend every startup to join.
Larry Angeli
CEO
SaaSPartners has a rich B2B network, and deep in the arena of partnerships
for SaaS companies. They helped Highspot develop our Partnership
Taxonomy and Ecosystem-tiering strategy and helped us to scale our overall
partner alliance program. We found their work to be thorough, insightful, and
timely.
John Perera
CMO
Got MaestroQA into the Strategic Emerging Growth Partnership category and helped
You’ve made a huge impact =)
My job is to make a few decisions right each year, SaaSPartners helped me with that, It’s not every day value. It’s a few key and meaningful decisions, and that’s the most important, Highest leverage, that helped me make a couple 10x decisions vs a bunch of 1% ones.
You’ve made a huge impact =)
My job is to make a few decisions right each year, SaaSPartners helped me with that, It’s not every day value. It’s a few key and meaningful decisions, and that’s the most important, Highest leverage, that helped me make a couple 10x decisions vs a bunch of 1% ones.
Vasu Prathapati
CEO & Founder
S-Docs #1 AppExchange Rated Document Generation & eSignature
engaged SaaSPartners in the fall of 2019 to help create a partner program.
After our initial engagement SaaSPartners helped us focus and execute on
OEM and Reseller partnerships. Today over a dozen leading Salesforce ISVs
are leveraging S-Docs for Document Generation & eSign to realize their
customers Digital Transformation strategies. Our OEM/Reseller partnerships
are generating significant ARR and growth. We are thrilled to have added
hundreds of net new successful customers via our partners, many of which
we would not have onboarded to the S-Docs Document Platform without
executing on our OEM Strategy.
Dan Peganovic
Founder & Chairman
